Group Review

Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.

Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd, established in 2015, is a national high-tech enterprise listed as“Specialized and Special New” SMEs. The Sky Limit Entertainment Group is a cultural technology company that devotes itself to creating the ultimate immersive experience, integrating the XR content production + carrier R&D + digital operation total solution, and product commercialization. SoReal is an international cultural and technology brand by the Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.Centering on XR technology, Dang Hong Qi Tian arranged the latest 5G edge computing solution with Intel, China Mobile, and other coordinators. Its technology layout focuses on the latest technologies such as VR interaction system, VR carrier, large space positioning technology, 5G cloud rendering, AI+, advanced sensor technology, automated modeling production methods, etc. The company fully executes a 5G+XR strategic layout, expands XR+ Paradise, XR+ Technology Show, XR+ Light and shadow Show, XR+ Patriotism Education, XR+ museum, XR+ E-sports, XR+ Olympics, XR+Digital Cultural Tourism and XR+ emergency business areas, continuously expands the commercialization capability of large onsite XR experience, and physically lays out the application of XR experience in practical scenarios.

Dang Hong Qi Tian has been steeping in the XR field for 6 years, obtained 29 patents, 43 software copyrights, 13 copyrights of works, and participated in compile of dozens of industrial standards, winning dozens of industrial awards.

Dang Hong Qi Tian provided XR experience for the 2022 Beijing Winter Olympic and Paralympic Games, stationing its self-developed 5G+XR smart experience products in the Entertainment Centers of Olympic Village to provide a brand new smart sports experience for nearly 3,000 athletes and coaches from dozens of countries and regions around the world. 

At present, Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd has several capital giants as shareholders, including AVIC Trust, Lenovo Capital and Incubator Group, Mango Cultural Creativity Investment Fund, Intel, Xiaomi, Weed Ventures, Lakala, and BlueFocus.

Corporate Culture

  • VISION

    Become a great yuan cosmic culture and technology company

  • MISSION

    Become a great yuan cosmic culture and technology company

  • VALUES

    Realistic, enterprising, innovative, collaborative and sharing

  • IDEA

    Based on user experience, technology makes life better

Founder Team

Michael QiFunder, Chairman and CEO
  • Founder, Chairman and Chief Executive Officer of Sky Limit Entertainment
  • Director of Scroll at the opening ceremony of the Beijing 2008 Olympic Games and one of the designers of the closing ceremony. He was awarded the Individual Excellence Award by the Olympic Organizing Committee.
  • Nominated Chinese Business Elite Under 40 by Fortune in 2017
  • One of the designers of Snowflake and served as the 5G+XR technology producer of Winter Olympics Village
  • With rich investment experience in cultural entertainment industry, tourism real estate and sports real estate, Michael Qi invested in many companies in the industry.
Zhang YimouCo-founder and Art Director
  • Won numerous film awards at home and abroad, and has been nominated Oscars for three times and Golden Globes five times;
  • After being involved in commercial films in 2022, his film set two new box office records in China and won the Chinese annual box office championship four times;
  • Jury President of the 18th Tokyo International Film Festival and the 64th Venice International Film Festival;
  • Chief Director of the opening and closing ceremonies of the Beijing 2008 Olympic Games and main promotion film for Beijing’s bid to host the 2022 Winter Olympics;
  • Awarded the 2008 “You Bring Charm to the World Award” and nominated for Time’s Person of the Year;
  • Launched “Impression Series”, the first brand of live-action performance in China;
  • General Director of cultural performance of the 2016 G20 Hangzhou Summit;
  • Chief Director of Beijing’s 8-minute Artistic Performance at PyeongChang 2018 Winter Olympics;
  • General Director of the cultural performance of the SCO Qingdao summit in 2018;
  • General Director of the PRC’s 70th Anniversary Celebration in 2019;
  • General Director of the opening and closing ceremonies of the Beijing 2022 Winter Olympic Games.
Ma ZihanCo-founder and Vice President
  • Graduated from the School of Communication of Hong Kong Baptist University with a Master’s Degree;
  • Served as a host of the financial program of Phoenix TV, participated in the investment in renowned internet finance companies
  • several famous domestic and foreign films such as Challenging the Deep directed by James Cameron, movie De Lan, TV Episodes Back Wild Goose, and involved in making Shadow directed by Zhang Yimou;
  • Successfully created the first film performed by the 90s generation with over 100 million box offices in China relying on the movie “Mr. High Heels” in 2016;
  • Founder and CEO of Xiaoma Danghong Media Company, the first class of “Intelligent Entrepreneurs” at Tsinghua University;
    Has extensive network and cooperation experience with international leading media and financial companies.
Shi YuanchunGroup chief scientist
  • Changjiang distinguished professor of Department of Computer Science and Director of the Institute of Human Computer Interaction and Media Integration, Department of Computer Science and Technology of Tsinghua University, President of Qinghai University, member and executive council member of China Computer Federation;
  • Granted bachelor’s, master’s, and doctorate degrees at Tsinghua University. Began teaching at the Department of Computer Science in 1993, and became the Dean of the Global Innovation Exchange Institute of Tsinghua University;
  • Focus on man-machine interaction, pervasive computing, multimedia, internet education technology, etc. Presided over national technology projects such as the National 13th Five-Year Scientific and Technological Innovation Plan;
  • Made achievements in interaction efficiency models, natural action modeling methods, intelligent spatial computing platforms, multimedia multicast protocols, etc.;
  • Awarded the best paper prize in top international conferences for many consecutive years and the National Science and Technology Progress Award twice;
  • Currently served as the Deputy Director of the Technical Committee on Human-Computer Interaction (CCF TCHCI) and the Editorial Board Member of international journals such as Interacting with Computers.

Historical Works

Beijing 2008 Olympic Games

The opening ceremony of the Beijing 2008 Olympic Games was majestic, fully demonstrating the splendid culture of the Chinese nation. Co-founder Zhang Yimou served as the chief director of the opening ceremony and perfectly integrated the 2,000- year spirit of Olympic sports with the splendid Chinese cultural heritage for more than 5,000 years. Rich colors formed a strong contrast and created beautiful images, demonstrating the magnificent history of China and writing a new magnificent chapter of human civilization. Foreign media appreciated the opening ceremony of the 2008 Beijing Olympic Games a masterpiece of artistic beauty and a microcosm of Chinese culture.

The most memorable is Hangzhou performance in G20 Hangzhou Summit

The most memorable is the Hangzhou cultural performance at the 2016 G20 Hangzhou Summit a large symphonic concert of water scenes presented for the G20 Leaders’ Communique Hangzhou Summit (G20) in the Yuehu Lake scenic area of Hangzhou West Lake. This is the first large symphonic concert held on the outdoor water stage in China, directed by the famous director Zhang Yimou. The stage is set at 3 cm underwater. The beautiful and stunning performance programs, including symphony, dance, Yueju opera, a duet for Guqin and cello, piano play, etc., are a combination of Chinese and Western culture. Adhering to the theme of “innovation, vitality, interconnection and inclusion” of the G20 Hangzhou Summit, The most memorable is Hangzhou is formed based on Impression West Lake. It took one year to create and rehearse the show, reflecting the "West Lake elements, Hangzhou characteristics, Jiangnan quality, Chinese style, and world unity". The most memorable is Hangzhou is a perfect integration of technology and natural environment, as well as a harmonious collision of Chinese elements and world culture.

Beijing’s 8-minute Artistic Performance at PyeongChang 2018 Winter Olympics

Beijing’s 8-minute Artistic Performance at the closing ceremony of PyeongChang 2018 Winter Olympics perfectly combined Chinese culture and technological innovation, and once again shocked the world with its clever concept and spectacular scenes. With the theme of “2022 See You in Beijing”, Zhang Yimou skillfully utilized high-tech means to seamlessly integrate 24 “ice screen” intelligent robots with the actors to showcase a rapidly changing and flourishing China. It also showed China’s cultural confidence and the powerful strength of China’s intellectual manufacturing, and presented a stunning work that contained strong Chinese culture and showed the image of China in the new era.

A Warm Welcome to Friends from Far Artistic Performance at SCO Qingdao Summit

Co-founder Zhang Yimou served as the general director and directed “A Warm Welcome to Friends from Far” which was staged in Qingdao Olympic Sailing Center. With the sky as the curtain, the sea as the stage, and the city as the scenery, the show integrated traditional Chinese culture with modern technology. Unlike traditional performances, its stage was built on the sea, which is a rare phenomenon in China and the world. Meanwhile, the multimedia spherical video and surround projection on the sea stage are combined with the coastal landscape buildings, creatively integrating Qingdao’s city night scenery into the stage performance.

Scroll at the opening ceremony of the Beijing 2008 Olympic Games

On August 8, 2008, the remarkable Beijing Olympic Games kicked off in the National Stadium. It is Mr. Michael Qi that designed Scroll, the opening work of the Olympic Games. The co-founder of Sky Limit Entertainment Group Zhang Yimou also served as the General Director of Scroll. This 147-meter-long, 27-meter-wide giant LED screen work not only shows the glorious Chinese history of over 5,000 years but also expresses the unique concept of time and space as well as the philosophical spirit of oriental aesthetics in the form of literary and ink painting, highlighting the glory and dreams of the Chinese nation and inspiring the national pride of the people.